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Merchandise Design for HBO GO Asia

#BeThatFriend Scarves

For this project, I have created scarf designs as part of the #BeThatFriend campaign initiated by HBO GO Asia in collaboration with The Goodstuph (SG). The purpose of this campaign is to promote the launch of the second season of the 'And Just Like That' TV series. These designs aim to visually convey messages of empowerment from the series and incorporate audience responses, celebrating the beauty of sisterhood. The overarching theme is to encourage women to uplift and support one another.

The quotes on the scarves are based on the winners of giveaway contestants who have joined this campaign, selected by HBO GO Asia together with The Goodstuph (SG).

© Anindya Anugrah